Archive for January 17th, 2010
Webpages are ranked when keywords or phrases are typed into your search engine. Search engine optimization or SEO uses the keywords to display information in order of importance or popularity. Besides keywords, incoming links are one indication to a search engine how relevant that site is. Since About the Author boxes contain backlinks which are incoming links to a webpage or website that is attached to the authors URL. This should increase the relevancy of the site increasing visibility and free traffic to your site when writing and posting articles. There are many directory owners that will publish your articles. These owners allow webmasters to pick up these articles for reprint in email letters or their websites. This will only benefit you with added free traffic to readers you could not have reached on your own plus it may help connect you with other people of the same interests.
Authoritative sites on a given topic are valuable. If your site and another site are linked and both have content geared toward the topic the backlink is considered to have strong influence on the search engines ranking. Anchor text is another important factor of a backlink. Anchor test is the descriptive labeling of a hyperlink as it appears on a webpage. The anchor test is evaluated on how relevant it is to the content of the page.
A mutual link between two websites is referred to as a reciprocal link. After you have had your articles distributed and have met people with the same interests you can try this process. Contact other website owners and ask to be reciprocally linked. This adds links to your site which helps in the SEO ranking. There are link exchange directories you can submit your site to also. A link exchange forum has members which advertise the sites they want to get links to and offer reciprocal or three way linking back to the sites that link to them.
One form of online marketing and search engine optimization is link campaigns. To increase your free traffic ask partners, organizations, suppliers and customers to add links from their web sites. These links do not require the reciprocation of links but many reciprocal links are acquired in this manner. If you are a member of a social networking site such as MySpace, Facebook, or Twitter for example, there are many opportunities to form reciprocal links. Many bloggers and social networking writers generate traffic and links by making the users aware of a new release that they can help promote by visiting. These new releases can be in the form of news, information, humor, or tools to name a few. This can only boost the ranking of the search engines higher with added links.
By writing one or more articles and having them published you are creating many links back to your site creating free traffic and reaching thousands or millions or readers you could not have reached on your own. You are gaining connections to readers with the same interests as you. So why wait. Write the article about your business, subjects, ideas, or thoughts and begin to be seen and heard on the world wide web!