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Your AdWords headlines are some of the most stringent and difficult examples of concise writing. Getting the attention of a page viewer in 25 characters or less takes real skill and talent.

Ask a short question – Develop a brief question that might be in your reader’s minds when searching for your chosen keywords. For example: “Want To Lose Weight?” would appeal to those searching for diet plans.

Make a solid promise – Tell them what they will get by clicking your ad. If you can promise something that they want, they will click through.

Share a benefit – Let the reader know what one of your product or service’s best features would be. People always like to see what is in it for them, before they buy, or even consider, a product.

Use a popular keyphrase – When people see the exact phrase they are searching for within a headline, they are likely to believe that the site will have the answers that they are searching for. Do your keyword research diligently.

There are lots of different techniques that you can use to write AdWords headlines that get clicked, it just takes a bit of creativity and some trial and error to find the perfect solution for your website.